Unsolicited Advice for A New Feature : The Multi Chat
View Case Study
01
The Problem
You know this moment when you find yourself constantly juggling multiple conversations on WhatsApp. Trying to respond to messages quickly becomes frustrating when new messages keep popping up, forcing you to switch between chats repeatedly. This constant back-and-forth wastes time and makes it difficult to keep track of all your conversations.
To address this, I designed the Multi-Chat feature for WhatsApp. This feature allows users to handle multiple individual conversations simultaneously in a single interface, making it easier and more efficient to manage multiple chats without the constant need to switch back and forth.
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01 / 01
You are now entering ( Challenges ) section
02 / 08
02
Opportunities & Challenges
My vision for the Multi-Chat feature is to make using WhatsApp a lot smoother and less stressful for everyone. I want to help users handle multiple conversations at once without the constant need to switch back and forth, saving time and cutting down on frustration.
( smartify mobile & web )
01 / 02
Challenge 1 #
User Interface Complexity :
Ensuring that the interface remains intuitive & user friendly despite
the complexity of multiple
chats simultaneously.
Challenge 2 #
Notification Overload :
Managing notifications effectively
to prevent users from becoming overwhelmed with alerts from multiple active chats.
Challenge 3 #
User Adoption :
Convincing users to adopt the
new feature, especially if they
are accustomed to the current
chat interface.
Challenge 4 #
Integration with
Existing Features :
Ensuring the new Multi-Chat feature integrates seamlessly with existing WhatsApp functionalities.
Opportunity 1 #
Enhanced User Efficiency :
Streamlining the user experience by reducing the need to switch between chats, allowing for quicker and more efficient communication.
Opportunity 2 #
Competitive Advantage :
Differentiating WhatsApp from other messaging apps by offering a unique feature that enhances multitasking capabilities.
Opportunity 3 #
Innovation in Messaging :
Setting a new standard in messaging app features, potentially inspiring further innovation in the industry.
Opportunity 4 #
Customizable User Experience :
Allowing users to personalize their chat management, such as prioritizing certain conversations or customizing notification settings.
Challenge 1 #
User Interface Complexity :
Ensuring that the interface
remains intuitive & user friendly despite the complexity of multiple chats simultaneously.
Challenge 4 #
Integration with
Existing Features :
Ensuring the new Multi-Chat feature integrates seamlessly with existing WhatsApp functionalities like media sharing, voice notes,
and video calls.
Challenge 3 #
User Adoption :
Convincing users to adopt the new feature, especially if they are accustomed to the current
chat interface.
Challenge 2 #
Notification Overload :
Managing notifications effectively
to prevent users from becoming overwhelmed with alerts from multiple active chats.
Opportunity 1 #
Enhanced User Efficiency :
Streamlining the user experience by reducing the need to switch between chats, allowing for quicker and more efficient communication.
Opportunity 2 #
Competitive Advantage :
Differentiating WhatsApp from other messaging apps by offering
a unique feature that enhances multitasking capabilities.
Opportunity 4 #
Customizable User Experience :
Allowing users to personalize their chat management, such as prioritizing certain conversations or customizing notification settings.
Opportunity 3 #
Innovation in Messaging :
Setting a new standard in messaging app features, potentially inspiring further innovation in the industry.
03
JTBD
Managing multiple conversations on WhatsApp can be frustrating and time-consuming, with constant switching between chats leading to missed messages and inefficiency. The Multi-Chat feature simplifies this process by allowing users to handle several conversations simultaneously, ensuring they stay connected and responsive without the hassle.
( smartify mobile & web )
01 / 03
04
User Journey Map
( smartify mobile & web )
01 / 02
To ensure the Multi-Chat feature truly meets users needs, I mapped out the entire user experience. This journey map details every step, from selecting multiple contacts to managing simultaneous conversations seamlessly. By identifying key interactions and potential pain points, I can refine the Multi-Chat feature to be intuitive and efficient, helping users stay connected without the frustration of constantly switching between chats.
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Hero Does
Hero Thinks
Hero Feels
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01 / 01
Rethinking the Experience
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Hero Does
Hero Thinks
Hero Feels
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01 / 01
We (The App) Say
You are now entering ( Wireframing ) section
06 / 08
05
Wireframing
In the wireframing stage, I explored various layouts and UX/UI approaches, testing different designs to find the most effective solution.
This iterative process allowed me to refine the user experience and ensure the final prototype was both intuitive and functional.
( smartify mobile & web )
01 / 04
Bar with multiple people
allows a quick switch between multiple conversations
Thoughts regarding what is the right way to create multiple conversations
Checking if it's possible to divide
a small screen successfully
Checking what is the most comfortable way to add
multiple participants
Thoughts regarding what is the right way to create multiple conversations
Checking if it's possible to divide a small
screen successfully
Bar with multiple people
allows a quick switch between multiple conversations
You are now entering ( The Problem ) section
01 / 08
01
The Problem
You know this moment when you find yourself constantly juggling multiple conversations on WhatsApp. Trying to respond to messages quickly becomes frustrating when new messages keep popping up, forcing you to switch between chats repeatedly. This constant back-and-forth wastes time and makes it difficult to keep track of all your conversations.
To address this, I designed the Multi-Chat feature for WhatsApp. This feature allows users to handle multiple individual conversations simultaneously in a single interface, making it easier and more efficient to manage multiple chats without the constant need to switch back and forth.
( smartify mobile & web )
01 / 01
What I Learned 1 #
Try Different Approaches
Trying out various layouts and approaches helped me refine the feature to its most efficient and user-friendly form.
What I Learned 4 #
Consistency Builds Trust
Maintaining a consistent look and feel with the rest of the app helps users adapt quickly.
What I Learned 3 #
Proactive Problem Solving
Anticipating user issues and addressing them early improves the overall experience.
What I Learned 2 #
Smooth Integration is Important
Ensuring the new feature integrates smoothly with existing functionalities will significantly improve user adoption.
If I had more time, I would develop tools that specifically target multiple space applications, simplifying recommendations for an entire home. Additionally, I would focus on community and budgeting tools to ensure the app meets a wider range of user needs.
I would also improve the onboarding process to be more intuitive and with clearer instructions. Additionally, I would enhance customization options to allow users to tailor the app to their needs from the start.
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01 / 04
What I Learned 1 #
Keep It Simple
A key takeaway from the project was discovering just how crucial user-friendly interfaces is, especially for this type of project.
What I Learned 2 #
Keep an open mind
Initially, I approached the product with too concrete ideas. Flexibility and openness to the research is crucial.
What I Learned 3 #
Journey Maps Are My New Best Friend
Journey mapping is invaluable for a comprehensive process, identifying opportunities and establishing a foundation.
What I Learned 4 #
Focus on Practical Benefits
Deliver tangible benefits all while providing personalized recommendations, ensuring ease of use.
Unsolicited Advice for A New Feature : The Multi Chat
You are now entering ( Challenges ) section
02 / 08
02
Opportunities & Challenges
My vision for the Multi-Chat feature is to make using WhatsApp a lot smoother and less stressful for everyone. I want to help users handle multiple conversations at once without the constant need to switch back and forth, saving time and cutting down on frustration.
( smartify mobile & web )
01 / 02
Challenge 1 #
User Interface Complexity :
Ensuring that the interface remains intuitive & user friendly despite
the complexity of multiple
chats simultaneously.
Challenge 2 #
Notification Overload :
Managing notifications effectively
to prevent users from becoming overwhelmed with alerts from multiple active chats.
Challenge 3 #
User Adoption :
Convincing users to adopt the
new feature, especially if they
are accustomed to the current
chat interface.
Challenge 4 #
Integration with
Existing Features :
Ensuring the new Multi-Chat feature integrates seamlessly with existing WhatsApp functionalities.
Opportunity 1 #
Enhanced User Efficiency :
Streamlining the user experience by reducing the need to switch between chats, allowing for quicker and more efficient communication.
Opportunity 2 #
Competitive Advantage :
Differentiating WhatsApp from other messaging apps by offering a unique feature that enhances multitasking capabilities.
Opportunity 3 #
Innovation in Messaging :
Setting a new standard in messaging app features, potentially inspiring further innovation in the industry.
Opportunity 4 #
Customizable User Experience :
Allowing users to personalize their chat management, such as prioritizing certain conversations or customizing notification settings.
Challenge 1 #
User Interface Complexity :
Ensuring that the interface
remains intuitive & user friendly despite the complexity of
multiple chats simultaneously.
Challenge 4 #
Integration with
Existing Features :
Ensuring the new Multi-Chat feature integrates seamlessly with existing WhatsApp functionalities like media sharing, voice notes,
and video calls.
Challenge 3 #
User Adoption :
Convincing users to adopt the
new feature, especially if they
are accustomed to the current
chat interface.
Challenge 2 #
Notification Overload :
Managing notifications effectively
to prevent users from becoming overwhelmed with alerts from multiple active chats.
Opportunity 1 #
Enhanced User Efficiency :
Streamlining the user experience by reducing the need to switch between chats, allowing for quicker and more efficient communication.
Opportunity 2 #
Competitive Advantage :
Differentiating WhatsApp from other messaging apps by offering
a unique feature that enhances multitasking capabilities.
Opportunity 4 #
Customizable User Experience :
Allowing users to personalize their chat management, such as prioritizing certain conversations or customizing notification settings.
Opportunity 3 #
Innovation in Messaging :
Setting a new standard in messaging app features, potentially inspiring further innovation in the industry.
You are now entering ( JTBD ) section
03 / 08
03
JTBD
Managing multiple conversations on WhatsApp can be frustrating and time-consuming, with constant switching between chats leading to missed messages and inefficiency. The Multi-Chat feature simplifies this process by allowing users to handle several conversations simultaneously, ensuring they stay connected and responsive without the hassle.
( smartify mobile & web )
01 / 03
03
JTBD
( smartify mobile & web )
02 / 03
( smartify mobile & web )
02 / 03
You are now entering ( User Journey Map ) section
05 / 08
04
User Journey Map
To ensure the Multi-Chat feature truly meets users needs, I mapped out the entire user experience. This journey map details every step, from selecting multiple contacts to managing simultaneous conversations seamlessly.
By identifying key interactions and potential pain points, I can refine the Multi-Chat feature to be intuitive and efficient, helping users stay connected without the frustration of constantly switching between chats.
( smartify mobile & web )
01 / 04
.jpg)
Rethinking the Experience
.jpg)
.jpg)
.jpg)
04
User Journey Map
( smartify mobile & web )
01 / 02
To ensure the Multi-Chat feature truly meets users needs, I mapped out the entire user experience. This journey map details every step, from selecting multiple contacts to managing simultaneous conversations seamlessly. By identifying key interactions and potential pain points, I can refine the Multi-Chat feature to be intuitive and efficient, helping users stay connected without the frustration of constantly switching between chats.
You are now entering ( Wireframing ) section
06 / 08
05
Wireframing
In the wireframing stage, I explored various layouts and UX/UI approaches, testing different designs to find the most effective solution.
This iterative process allowed me to refine the user experience and ensure the final prototype was both intuitive and functional.
( smartify mobile & web )
01 / 04
Bar with multiple people
allows a quick switch between multiple conversations
Thoughts regarding what is the right way to create multiple conversations
Checking if it's possible to divide
a small screen successfully
Checking what is the most comfortable way to add
multiple participants
Thoughts regarding what is the right way to create multiple conversations
Checking if it's possible to divide a small
screen successfully
Bar with multiple people
allows a quick switch between multiple conversations
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02 / 03
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02 / 03
